Onondaga Clinic Expansion
Primary Care Patient Acquisition — Route 31, Baldwinsville/Clay, NY | Campaign started Feb 1, 2026
February 1 – July 31, 2026
Onondaga Clinic Expansion — Primary Care Patient Acquisition, Clay, NY
181
Days into campaign
Campaign Complete
2,201
Total Conversions
Calls + Forms
Total Confirmed New Patients
Total Confirmed Patients (New + Transfer)
1,689
Feb: 839 | Mar: 294 | Apr: 183 | May: 127 | Jun: 130 | Jul: 116
Total Confirmed New Patients
1,050
Feb: 170 | Mar: 297 | Apr: 170 | May: 145 | Jun: 139 | Jul: 129
Net-New to Health System
803
Feb: 116 | Mar: 217 | Apr: 126 | May: 111 | Jun: 141 | Jul: 92
Online Forms Completed
1,449
Jan: 11 | Feb: 341 | Mar: 300 | Apr: 216 | May: 181 | Jun: 189 | Jul: 211
Total Ad Spend (Feb–Jul)
$112.3K
$17.2K Feb + $20.3K Mar + $18.7K Apr + $18.5K May + $19.1K Jun + $18.6K Jul
Appointments Scheduled (via Calls)
188
Feb: 81 | Mar: 162 | Apr: 124 | May: 109 | Jun: 130 | Jul: 146 752 total calls
Month-Over-Month Performance
Ad Spend
$17.2K
Feb
$20.3K
Mar
$18.7K
Apr
$18.5K
May
$19.1K
Jun
$18.6K
Jul
Impressions
1.6M
Feb
439K
Mar
350K
Apr
257K
May
219K
Jun
176K
Jul
Clicks
27.2K
Feb
14.8K
Mar
10.2K
Apr
7.7K
May
7.2K
Jun
5.7K
Jul
Conversions (Click to Call + Form Submit)
112
Feb
272
Mar
150
Apr
164
May
153
Jun
148
Jul
Campaign-to-Date Revenue Attribution
(Feb 1 – Jul 31, 2026)1,050 New Patients (Confirmed)
~$2.10M
@ $2,000 patient LTV
1,449 Form Submissions
~$2.81M
@ $1,940 downstream rev
Total Ad Spend
$112.3K
Feb + Mar + Apr + May + Jun + Jul
Est. ROAS
19x – 25x
Based on new patient LTV
Revenue projections based on $2,000 confirmed patient LTV and $1,940 downstream revenue per acquired patient. Actual results may vary.
Confirmed Clinical Results — OHMP Clay (Feb–Jul 2026)
Source: Oswego Health Primary Care full campaign results report
| Metric | February | March | April | May | June | July | Total |
|---|---|---|---|---|---|---|---|
| Total Patients | 839 | 294 | 183 | 127 | 130 | 116 | 1,689 |
| Total New Patients | 170 | 297 | 170 | 145 | 139 | 129 | 1,050 |
| Net New Patients | 116 | 217 | 126 | 111 | 141 | 92 | 803 |
| Forms Received | 341 | 300 | 216 | 181 | 189 | 211 | 1,449 |
Note: April total patients revised from 606 to 183 following a reporting correction - Dr. Rogall patients who transferred remained in Fulton, not Clay. June figures corrected per confirmed clinical results report. Campaign completed July 31, 2026 — 1,689 of 2,000 yearly capacity goal reached (84.5%).
Patient Acquisition Pace
Actual progress vs. linear target — 2,000 patient yearly capacity goal
1,689
Patients — Day 181 (Jul 31)
84%
of Yearly Goal
1.7x
Ahead of Pace
- Linear Target
- Total Conversions
- Actual Patients
181 days (campaign complete) — 1,689 confirmed patients — 84.5% of the 2,000 yearly capacity goal. Currently 311 patients short of the yearly capacity goal with the 6-month paid media campaign now concluded. Paid media tracked at 1.7x the required pace throughout the campaign.
Note: campaign ran February 1 – July 31, 2026. Ongoing organic/referral growth will continue toward the annual target.
Pilot Results vs. Projections
Six-month pilot (Feb 1 – Jul 31, 2026) measured against the projections set before launch.
New Patients Per Month
Conversions Per Month
6-Month Conversions
Cost Per Acquisition
What Winning Looks Like
"We spent $X, we can directly tie these patients to our marketing efforts, and here's the return on investment."
Jamie Leszczynski
SVP Communications & Chief Brand Officer
"We're claiming that one. That was us. That was what we did."
Jennifer Martin
Director of Corporate Marketing Strategy
Your Target Continuum Team
Gina Scott
Director of Digital Marketing Operations
Leads paid media strategy and campaign performance across Search, Display, and Social. Your day-to-day point of contact for campaign updates, reporting, and coordination.
Karmen Horton
Regional Sales Director
Oversees strategic growth and partnership — your resource for expanding service lines and deepening the engagement.