The Challenge
A brand-new clinic in a hyper-competitive market - greater Syracuse is saturated with primary care and "primary docs galore." The Clay location is off the beaten path with zero brand recognition and 2,000-patient capacity to fill within a year, all while attracting a commercially insured payer mix ahead of the incoming Micron workforce.
The Approach
Full-funnel paid media across Google Search (high-intent appointment seekers), Facebook/Instagram (commercially insured adults 25–65+), and Google Display - paired with CallRail call tracking for complete attribution. Continuously optimized weekly with spend reallocated toward top-converting channels in real time.
Tactics Deployed
Google Search
High-intent search campaigns targeting active appointment seekers
Social Ads
Facebook ads leveraging provider and lifestyle imagery to increase awareness, interest, and engagement
Display Network
Google Display awareness across relevant health audiences
Call Tracking
CallRail full attribution for phone-based appointment requests
The Results — $74.6K In, ~$1.56M Out
Feb 1 – May 31, 2026 · 120 DaysInvestment In
$74.6K
Total Ad Spend
Feb + Mar + Apr + May
Campaign Reach
2.7M+
Total Impressions
59.9K+ clicks across all channels
Total Conversions
1,525
Forms + Calls Combined
1,049 online forms · 476 phone inquiries
Revenue Out
~$1.56M
Projected Revenue
@ $2,000 patient LTV
21x–27x ROAS
1,443
Total Patients Seen
New + Transfer, confirmed clinical
782
Confirmed New Patients
Clinically confirmed new to practice
570
Net-New to Health System
Previously unaffiliated patients
72%
of Yearly Capacity Goal
1,443 of 2,000 total clinical capacity · 2.9× pace
Patient Acquisition Pace — 6-Month Campaign
Actual progress vs. linear target · 2,000 = full yearly clinical capacity
1,443
Day 120
72%
of Yearly Capacity
2.9×
Ahead
- Linear Target
- Total Conversions
- Actual Patients
I think of you guys as an extension of our team, you're just not here physically.
— Director of Corporate Marketing Strategy, Oswego Health
Your Account Contact
Karmen Horton
khorton@targetcontinuum.com
605.877.4387