Campaign Charts

Month-over-month performance — February through May 2026

Click-Through Rates by Channel

Oswego vs. TC average vs. national benchmarks (%)

FebMarAprMay0%3%6%9%12%Nat'l Search 5.19%Nat'l Display 0.19%Nat'l FB ~1.0%TC Search 6.57%TC Display 1.34%TC FB 4.0%
  • Search
  • Display
  • FB

Ad Spend

Monthly media investment vs. $19,200 monthly maximum

FebMarAprMay$0K$6K$11K$17K$22K$19,200 Max

Total Conversions

Forms vs. calls — stacked, with 150/month goal line

FebMarAprMay0150300450600150/mo Goal
  • Forms
  • Calls

Conversions by Channel

Search, Display, and Facebook — stacked monthly

FebMarAprMay0150300450600
  • Search
  • Display
  • Facebook

Confirmed Patients

Total, new, and net new patients by month

FebMarAprMay02505007501000
  • Total Patients
  • New Patients
  • Net New Patients

Impressions

Total monthly ad impressions across all channels

FebMarAprMay0K100K200K300K400K

Clicks

Total monthly clicks across all channels

FebMarAprMay02,0004,0006,0008,000

Projected Revenue

Monthly revenue attribution @ $2,000 patient LTV

FebMarAprMay$0K$150K$300K$450K$600K

Oswego Health · Onondaga Clinic Expansion · Feb–May 2026 · Confidential