The Challenge
A brand-new clinic in a hyper-competitive market - greater Syracuse is saturated with primary care and "primary docs galore." This new location is off the beaten path with zero brand recognition and 2,000-patient capacity to fill within a year, all while attracting a commercially insured payer mix ahead of the incoming Micron workforce.
The Approach
PAI (Patient Acquisition Intelligence) modeled a 6-month pilot: $19,200/month yielding ~217–468 conversions/month and 150 patients/month from paid media. Full-funnel Google Search, Facebook/Instagram, and Display - paired with CallRail call tracking, optimized weekly with spend reallocated to top converters in real time.
Every PAI projection met or exceeded.
188%
of patient goal
107%
of conv. midpoint
76%
of industry CPA
97.5%
of spend budget
Confirmed Patients — 6-Month Totals
PAI projected 900 patients from paid media (150/mo) · actual confirmed clinical results
188% — Exceeded Projection
PAI
Projected
900
Actual
Confirmed
1,689
Actual pace of 281.5 patients/month vs. 150/month needed from paid media — with only $18,717/month spent against the $19,200 budget.
Monthly Conversions vs. PAI Projected Range
Online forms + tracked calls per month · dashed lines = PAI projection band (~217–468/mo)
2,201
Total Conv.
367
Avg / Month
Every month landed inside the PAI projected range - three of six above the midpoint (dark green). Total conversions (2,201) include 11 forms received in January ahead of the Feb 1 launch.
Cost per Patient Acquisition
Actual CPA landed well below the $87 industry benchmark
Industry Benchmark
$87.00
PAI Actual Result
$66.49
TC Best Campaign
$41.00
✓ 24% below the industry benchmark · $51.02 cost per conversion
Spend Efficiency
Came in under the PAI budget
$112.3K
actual spend
vs. $115.2K budget ($19.2K × 6)
✓ $2.9K under budget · $18,717/month avg
Projected Revenue — Final Patient Counts
Confirmed New Patients
~$2.10M
1,050 patients × $2,000 LTV
Downstream Revenue
~$2.81M
1,449 form submissions × $1,940
Against $112.3K Spend
19x–25x
Est. ROAS on new patient LTV
Revenue projections based on $2,000 confirmed patient LTV and $1,940 downstream revenue per acquired patient. Actual results may vary.
I think of you guys as an extension of our team, you're just not here physically.
— Director of Corporate Marketing Strategy
Your Account Contact
Karmen Horton
khorton@targetcontinuum.com
605.877.4387