Primary Care Patient Acquisition

Outperforming the Plan

How the 6-month pilot stacked up against original projections · Feb 1 – Jul 31, 2026

Target Continuum

+88%

above monthly patients-needed target

1.7x

ahead of pace toward the annual 2,000-patient goal

84.5%

progress toward yearly patient goal

Projected vs. Actual — Monthly Averages

Patients Needed / Month

Target

150 /mo

Actual

281.5 /mo

+87.7%

Conversions / Month

Projected Range

~217–468 /mo

Actual Avg.

366.8 /mo

~60th percentile

Cost per Acquisition

Projected Range

$41–$87

Actual

$66.49

~54th percentile

Avg. Monthly Spend

Budgeted

$19,200

Actual

$18,717

-2.5%

Tracking Against the Plan

Total conversions vs. projected 6-month range (~1,302–2,808)

~60th percentile

low: 1,302

~60th percentile

high: 2,808

2,201 Form Fills + Calls

With 2,201 total conversions (form fills + calls), results landed at approximately the 60th percentile of the projected range — comfortably inside plan.

Patient volume through 6 months vs. full-year target of 2,000

1.7x ahead of pace ↗

0

on-pace midpoint: 1,000

2,000 (yearly goal)

1,689 Confirmed Patients

Halfway through the year, 1,689 of 2,000 patients acquired — already at 84.5% of the yearly goal with 6 months remaining.

6-month spend vs. pilot budget

$2,900 under budget ✓

$0

spent: $112,300

budgeted: $115,200

~18,717 Average Spend per Month

All results above delivered within the 6-month $115,200 budget, spending $112,300 (97.5%) of what was available.

2,201

Total Conversions

$51.02

Cost / Conversion

1,689

Confirmed Patients

$66.49

Cost / Confirmed Patient

$112.3K

Total Invested (6 mo)

$19,200/mo budgeted

~$2.10M

Projected Revenue

$2K LTV + $1,940 downstream

~18.7x

Pilot Return

+1,570%

Net ROI

Target Continuum · Primary Care Patient Acquisition Pilot  •  Karmen Horton · khorton@targetcontinuum.com · 605.877.4387