Primary Care Patient Acquisition

Continued campaign results — Route 31, Baldwinsville/Clay, NY | Campaign started Feb 1, 2026

Campaign Period

February 1 – September 30, 2026

Primary Care Patient Acquisition — Route 31, Baldwinsville/Clay, NY

242

Days into campaign

Data through Sep 30, 2026

2,719

Total Conversions

Calls + Forms

1,802 forms + 917 calls

$1 : $19.4

Spent vs Proj. Recouped

Ad spend vs proj. patient rev
(@ $2,000 pt LTV; $1,940 downstream rev)

Campaign-to-Date — February through September 2026

Cumulative Confirmed Clinical Results — Oswego Medical Practice, Clay

1,922

Total Patients

1,309

Total New Patients

1,011

Net New Patients

1,802

Forms Received

Patient volume vs. 2,000 yearly goal

1,922 of 2,000 patients

1.5x ahead of pace ↗

96.1% of the yearly goal reached after 8 months. Projected clinical value: ~$3,844,000 @ $2,000 per patient.

Month-Over-Month Performance

Ad Spend

$17.2K

Feb

$20.3K

Mar

$18.7K

Apr

$18.5K

May

$19.1K

Jun

$18.6K

Jul

$11.2K

Aug

$11.3K

Sep

—

Oct

—

Nov

—

Dec

Impressions

1.6M

Feb

439K

Mar

350K

Apr

257K

May

219K

Jun

176K

Jul

91K

Aug

82K

Sep

—

Oct

—

Nov

—

Dec

Clicks

27.2K

Feb

14.8K

Mar

10.2K

Apr

7.7K

May

7.2K

Jun

5.7K

Jul

3.7K

Aug

3.8K

Sep

—

Oct

—

Nov

—

Dec

Conversions (Click to Call + Form Submit)

112

Feb

272

Mar

150

Apr

164

May

153

Jun

148

Jul

109

Aug

Sep

—

Oct

—

Nov

—

Dec

Patient Acquisition Pace

Actual progress vs. linear target — 2,000 patient yearly capacity goal

1,922

Patients — Day 242 (Sep 30)

96%

of Yearly Goal

1.5x

Ahead of Pace

Linear Target
Total Conversions
Actual Patients

242 days in — 1,922 confirmed patients — 96.1% of the 2,000 yearly capacity goal. Currently 78 patients short of the yearly goal, tracking at 1.5x the required pace.

Note: paid media campaign launched February 1, 2026 and continues. Confirmed clinical totals through September 30, 2026.

Month-by-Month Clinical Results

Month	Total Patients	New Patients	Net New	Forms
February	839	170	116	341
March	294	297	217	300
April	183	170	126	216
May	127	145	111	181
June	130	139	141	189
July	116	129	92	211
August	96	104	85	180
September	137	155	123	173
Total	1,922	1,309	1,011	1,802

Forms total includes 11 received in January.

Campaign-to-Date Revenue Attribution

(Feb 1 – Sep 30, 2026)

1,309 New Patients (Confirmed)

~$2,618,000

@ $2,000 patient LTV

1,802 Form Submissions

~$3,495,880

@ $1,940 downstream rev

Total Ad Spend

$134.8K

Feb + Mar + Apr + May + Jun + Jul + Aug + Sep

Est. ROAS

19x – 26x

Based on new patient LTV

Revenue projections based on $2,000 confirmed patient LTV and $1,940 downstream revenue per acquired patient. Actual results may vary.