Prostate Oncology + Urology
Patient acquisition campaign — Fulton / Oswego County, NY | Campaign started Jul 13, 2026
July 13 – December 31, 2026
Prostate Oncology + Urology — Search & Programmatic Display
80
Days into campaign
of 172 · data through Sep 30, 2026
83
Total Conversions
Search conversions + programmatic display calls 56 search + 27 display calls
$1 : $23.9
Spent vs Proj. Recouped
Ad spend vs proj. patient rev
(@ $7K/$20K pt LTV; $6.9K/$19.8K downstream rev)
47% of campaign flight elapsed · 92 days remaining after Sep 30, 2026
$26,497
Total Ad Spend
302,462
Impressions
2,180
Clicks
$319
Cost per Conversion
Month over Month
Ad Spend ($)
$6,487
Jul
$9,609
Aug
$10,401
Sep
—
Oct
—
Nov
—
Dec
Impressions
93,121
Jul
135,599
Aug
73,742
Sep
—
Oct
—
Nov
—
Dec
Clicks
514
Jul
761
Aug
905
Sep
—
Oct
—
Nov
—
Dec
Total Conversions
26
Jul
32
Aug
25
Sep
—
Oct
—
Nov
—
Dec
Revenue Attribution
Projected Revenue Attribution — Campaign to Date
General Urology (incl. Programmatic Display) — 79 Conversions
~$545,337
@ $6,903 downstream revenue/patient
Est. $7,000 patient LTV × 79 = ~$553,000
Prostate Oncology — 4 Conversions
~$79,364
@ $19,841 downstream revenue/patient
Est. $20,000 patient LTV × 4 = ~$80,000
Total Ad Spend
$26,497
Downstream Revenue
~$624,701
Est. Patient LTV
~$633,000
Est. ROAS
~23.6x
Downstream revenue and patient LTV are projections based on per-patient values provided by Oswego Health ($7,000 LTV / $6,903 downstream for urology; $20,000 LTV / $19,841 downstream for prostate oncology). Each conversion is treated as an acquired patient pending clinical confirmation.
Breakeven Pacing
Conversions — Pacing to Breakeven
Monthly conversions (bars) and cumulative total (line) vs the breakeven threshold
Reached — Jul
Breakeven
83
Total Conversions
~8 patients
Breakeven Threshold
$54,000
Full Campaign Investment
Breakeven vs the full $54,000 campaign investment is ~8 patients (~$54,000 ÷ ~$7,600 blended patient LTV: $7,000 urology / $20,000 prostate oncology). It took 26 conversions (~$198K in projected patient LTV) in July, the first month of the flight, to cover the entire real investment — 83 conversions to date.
Calls
CallRail Calls by Campaign
| Campaign | Jul | Aug | Sep | Total Calls | Answered | Answer % |
|---|---|---|---|---|---|---|
| General Urology — Search | 0 | 0 | 6 | 6 | 6 | 100% |
| Prostate Oncology — Search | 0 | 0 | 4 | 4 | 3 | 75% |
| Prostate Oncology — Programmatic Display | 14 | 11 | 2 | 27 | 21 | 78% |
| All Calls | 14 | 11 | 12 | 37 | 30 | 81% |
CallRail tracks calls placed from landing pages. Programmatic display calls count toward total conversions; search calls are shown for reference alongside the click-to-call conversions reported by Google Ads. Search call tracking began in September.
Search Insights
General Urology — Search
Top Ad Groups (Clicks)
Top Keywords (Clicks)
Prostate Oncology — Search
Top Ad Groups (Clicks)
Top Keywords (Clicks)